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Omega  Seamaster watches VS Rolex Submariner watches

One of the greatest company rivalries in horology is between Rolex watches and Omega watches. Both are well respected Swiss manufacturers of impeccable timepieces which are steeped in long histories and tradition.

Rolex’s Submariner and Omega’s Seamaster lend themselves well for direct comparison in both form and function In particular, the Rolex 16610 Y Series, and the Omega 2254.50.00 are models that are easily and logically compared. I will attempt to compare each watch in both relative and objective terms.

Firstly, I’m not weighting the categories in any way. Feel free to weight each of these categories with your own values to arrive at your own conclusions. Secondly, let me disclose that the Seamaster used in this article is my own, while the Submariner belongs to my good friend John Rigano. John and I hang out so much and talk watches, I practically feel like the Submariner’s mine.
Seamaster: This has to be one of the most legible watches ever. The oversized markers and the large sword hands make for excellent visibility. The luminescent coating on the hands and markers makes this watch the undisputed king of night time glow. The wave pattern on the dial is quite captivating and distinctive. The date, while unmagnified is also easily read.
Submariner: The dial of the submariner is a work of art, and perhaps one of the most copied styles in watch history. The Mercedes style hands are a classic. The magnified date seems equally praised and panned – some like it, some don’t (perhaps why the Sea Dweller does not have a date magnifier).

WINNER: There seems to be no observable advantage here – liking one or the other might simply be a matter of personal preference, but I like both equally well.

PRESTIGE

Seamaster: Omega is an extremely well known, well respected brand, both within and outside watch enthusiast circles. Omega estimates their own brand recognition to be 70% world wide (7 out of every 10 people have heard of Omega watches). Omega marketing works hard to maintain and increase this recognition, and to associate the brand with celebrities and activities which suggest success and achievement

Rolex may well be the prestige standard by which all other watch brands are measured. Rolex is unequaled in their marketing efforts. Even people who know virtually nothing about watches recognize the Rolex name and associate with it being “the best.” No other watch is a greater, more recognizable symbol of status and achievement.

Winner: Rolex is the hands down winner of this category. In fact, many people buy Rolex watches on this basis alone.

PRICE
$1750.00 retail is a lot of money, but the “street” price of this watch can typically see a 30-35% discount off the retail price. When compared to watches in a similar category, the price, at both retail and especially street level, is a relative bargain,Well maintained, vintage Omega Seamaster models hold and in some cases appreciate in value. Well maintained current model Seamasters seem to be holding roughly 50% of their retail value at this point. So, one can conclude that if a current model Seamaster is purchased either used or new at street price levels, then one stands to loose very little, if any of the purchase price if the watch is later sold.

The Rolex policy of continuously, and regularly increasing the retail price is why the Submariner is currently reaching nearly $4000.00. Rolex is tyrannical when it comes to discounting, so it’s rare to see a Rolex discounted any more than 10%, if at all. Additionally, Rolex controls production to ensure supply does not exceed demand.There is no empirical reason for the high price of the Submariner, yet Rolex sells every watch they make so they have no reason to alter their pricing policy.

Winner: The SMP is the hands down winner here. You can purchase 2 SMPs for the price of a Sub, and have money left over.